The anti-counterfeiting function of the hottest la

Editor's note: in China, the bright and smooth inner label has not yet developed to the stage of large-scale application, and many manufacturers still hold a wait-and-see attitude. So far, only about 10 domestic manufacturers have focused on the new label form of in mold label. So what are the advantages of in mold labels? What are the limitations? What is its future development prospect and investment value? Relevant experts and relevant manufacturers have solved the mystery for us...

ln mold label is a new label packaging form different from traditional labels. Let's take a look at some countries that have been popular for many years in Europe and the United States. In China, after twoorthree years of wait-and-see, in mold labels finally began to be favored by more and more insiders and end consumers

advantages - unstoppable

the emergence of in mold labels is the result of the development and progress of materials, printing, ink and other technologies. In mold labels first appeared in China more than two years ago. With the development of labeling technology and the decline of label material prices, in mold labels have developed to a certain extent in recent years

in mold labels are made of plastic or paper coated with special hot-melt adhesives and can be used in blow molding, injection molding and thermoforming processes. The manufacturing process is: the manipulator sucks up the printed in mold label, places it in the mold, and melts the hot melt adhesive on the back of the in mold label with the help of the high temperature when the plastic melt adhesive melts, so as to integrate the in mold label and the container. The biggest difference between the in mold label and the traditional label is the different labeling method. The in mold label is not labeled after the plastic container is fully formed, but completed at one time with the container. As a new type of label, in mold label has many advantages

1. Novel and beautiful appearance

in mold labels are mainly used in cosmetics, daily chemical products, pharmaceutical industry and lubricating oil industry. Because the label in the mold is naturally integrated with the bottle body, and deforms with the deformation of the bottle body, there will be no blistering, wrinkling and other phenomena. In addition, in mold labels use film and paper materials abroad, and film materials are mostly used in China. The film surface does not absorb ink, so the label has bright color, strong three-dimensional sense, and the color effect is significantly better than paper materials, and it can perfectly reflect exquisite patterns and small words. Relevant experts use a very vivid metaphor to illustrate this problem: the label in the mold is like embedding a painting in the wall, so that the painting and the wall become a whole, achieving the effect of natural harmony

2. Potential cost reduction space

at present, the price of in mold labels is twice that of self-adhesive labels, which greatly hinders the promotion of in mold labels. Weilihua, general manager of Beijing Honghe Weiye Technology Development Co., Ltd., said: usually "There are three reasons why it is expensive. First, monopoly. This technology has not been popularized in China at present, and only a few enterprises master the technology of in mold label, which leads to high prices; second, the manufacturing process is relatively complex and the technical content is high; third, the consumption is relatively large. If you print with ordinary sheet fed offset printing machine or flexographic printing machine, it may cause a high scrap rate, and it is better to use a special label machine.

Guangzhou standard CEN Ming, general manager of New Technology Development Co., Ltd., believes that the high cost is because the label paper in the mold is synthetic paper, and the price of synthetic paper is more expensive than self-adhesive, and its source is relatively narrow; And printing is more difficult; In addition, the anti-counterfeiting function of in mold labels is also an important reason for the high cost

as for the future, relevant experts pointed out that the cost of in mold label materials has a certain room for decline. With the deepening of domestic understanding of in mold label and the promotion and improvement of in mold label technology, its price is bound to reach a level acceptable to customers

3. Popular anti-counterfeiting function

the anti-counterfeiting function of in mold label is one of the important reasons why many manufacturers choose it. Self adhesive label technology has been developed very mature in China, so it is quite easy to copy. The in mold label is produced together with the bottle body, and it can only be counterfeited unless it is copied together with the bottle body. This technology is mastered by only a few enterprises in China, and the use of in mold labels requires special molds, and the production cost of molds is high (hundreds of thousands of yuan for a set of molds), which increases the difficulty and cost of counterfeiting. Therefore, the anti-counterfeiting function is most favored by customers. At present, in mold labels have many customers in China, such as Piao Rou, unified lubricant, Zhihe condiment series, Xi'an kaimi washing products, etc The damage of the load sensor of the pressure testing machine is largely due to its anti-counterfeiting function

4. Environmental protection advantage of convenient recycling

the environmental protection function of in mold label is also one of the reasons why manufacturers pay attention to it. Because the in mold label is completely integrated with the bottle body, the chemical composition is the same, it can be recycled together, and the recycling rate is higher. The self-adhesive label cannot do this. It is separated from the bottle body, and the label on it may be difficult to remove

investment - still need to be cautious

since the in mold label has so many advantages, why do more enterprises just wait and see, but delay to participate? There are three reasons

first, it is recognized that the label in the mold is high-grade and beautiful, but if the label in the mold is used, the whole production process will be changed. Not only will it cost a lot to change the mold, but also the die cutting method will be changed accordingly

second, in mold labels are more suitable for mass production. Only when a certain amount is reached, the cost can be moderately reduced, so the problem of live source is also the reason why manufacturers hesitate

third, many manufacturers do not know the source of paper very well. At present, the foreign enterprises that enter China's in mold labels mainly include Yupo company of Japan, which has been involved in the field of in mold labels earlier. At present, most domestic enterprises use Yupo's in mold labels; There is also American Allie, which is not a big market share because it entered the in mold label industry a little later, but is actively working to expand the Chinese market; In addition, Chinese local enterprises, such as Honghe Weiye mentioned above, have recently overcome the surface treatment technology of synthetic paper and plastic film. The company said that this technology will make the printing of in mold labels as easy as printing paper in the future, and can solve the problems of difficult printing and high cost of small batch in mold labels

fourth, traditional labels are generally bonded to the surface of containers through adhesives, so they have certain flexibility. In mold label is to integrate the label and container. When the product wants to change the label due to poor sales, if the self-adhesive label is used, only some labels will be wasted, and the container will not be wasted; If you are not satisfied with the bottle body, you can only change the bottle body, and the label can continue to be used; The use of in mold labels is likely to cause double waste of bottle body and labels

to sum up, in mold labeling is a new labeling technology with great potential. At present, some private enterprises in China have made bold attempts to take the lead in this field; Most large multinational companies are still in the wait-and-see stage